So this happened…I had the privilege to attend the Google Webmaster Conference Mountain View: Product Summit on November 2, 2019. First off I want to say a huge THANK YOU to the Google team for allowing me to go. Secondly, I wanted to make sure I captured any nuggets that might be valuable for the SEO community in the spirit of learning. What is the Google Webmaster Conference Product Summit anyway? The Google Webmaster Conference Product summits are, “a series of Webmaster Conferences being held around the world to help website creators understand how to optimize their sites for Search.” Their goals are simple: facilitate dialogue between the webmaster /…

“Oh I know, SEO is such a black box”. Almost every cross-functional partner I’ve ever worked with There, I said it. I remember the first time someone told me SEO is a black box. At the time I think I agreed with them. So many levers and so much unpredictability – how could you possibly account for them all? And it seems like we weren’t alone – over 97 million results return when you do a Google search for “SEO black box“: But the more companies I’ve seen, especially companies of the same flavor (whether that’s media companies or large, brand-first, fast-growing and international tech companies) you realize that most…